How To Present Information Effectively

In my last blog I explained the power of using stories to communicate concepts and inspire action. I used the powerful 4-mat method to do this.

If you ever need to present information (that's all of us)  4-mat will make it much easier and far more effective.

4-mat is a process that requires the following questions to be answered in the following order

Why?

What?

How?

What if / What else?

These are the "virtual questions" that exist in peoples minds and when these questions are answered in this order people listen, understand and take action.

Why? - Motivate people to want to listen/read to what you have to say 

What? - Outline what they will learn

How? - Transfer the skill to them

What if/What else? - Add possibility (very situational) such as additional detail

This process can be used in presentations, proposals, coaching and training sessions, facilitations, meetings. Where else do you see this being useful?

4-mat was created by Bernice Mcarthy and I use it to design all my training sessions and communications.

Be effective!

Adrian